Regional Field Marketing Manager

To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth. Key Responsibilities Field Marketing Execution (Modules I & II) Ensure seamless implementation of all Quarterly Market Development Plans (MDPs) and field marketing modules. Enable execution by provisioning required tools, resources, and support systems for on-ground teams. Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams. Drive corrective actions in exception territories / underperforming products in alignment with HO plans. Competitive Strategy & Market Activation Monitor competitor activities and drive counteraction strategies to gain share, especially in large outlets. Provide regular market intelligence and feedback to ZM and HO to refine strategy.