To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth.
Key Responsibilities
Field Marketing Execution (Modules I & II)
Ensure seamless implementation of all Quarterly Market Development Plans (MDPs) and field marketing modules.
Enable execution by provisioning required tools, resources, and support systems for on-ground teams.
Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams.
Drive corrective actions in exception territories / underperforming products in alignment with HO plans
Requirements
Experience in Field Marketing / Trade Marketing / Sales Enablement
Background in building contractor/architect ecosystems preferred
Proven track record in driving market activations and product launches
Strong exposure to B2B/B2C channel environments
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