Regional Field Marketing Manager

PIDILITE INDUSTRIES LIMITED

West Region

associate

To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth. Key Responsibilities Field Marketing Execution (Modules I & II) Ensure seamless implementation of all Quarterly Market Development Plans (MDPs) and field marketing modules. Enable execution by provisioning required tools, resources, and support systems for on-ground teams. Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams. Drive corrective actions in exception territories / underperforming products in alignment with HO plans.
Location: West Region
Employment Type: full-time
Experience: 1-3
Department: sales
Hiring: 1
Recruitment Timeline: 2-4 weeks

Requirements

Experience in Field Marketing / Trade Marketing / Sales Enablement

Background in building contractor/architect ecosystems preferred

Proven track record in driving market activations and product launches

Strong exposure to B2B/B2C channel environments

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